I have successfully planned, executed, and optimized multiple Meta Ads (Facebook & Instagram) campaigns with a strong focus on lead generation, brand awareness, and sales conversions. My work includes audience research, campaign structuring, creative strategy, and performance optimization.

Key Responsibilities & Skills:

• • Created and managed Facebook & Instagram ad campaigns (Traffic, Leads, Sales)

• • Audience targeting using interests, demographics, behaviors & custom audiences

• • Setup and optimization of Meta Pixel & conversion tracking

• • A/B testing of ad creatives, headlines & call-to-action

• • Budget optimization to achieve better ROAS and lower CPC

• • Analyzed campaign performance using Ads Manager insights

• • Retargeting campaigns for website visitors & engaged users

Result-Oriented Approach:
Focused on improving CTR, reducing CPA, and increasing overall campaign efficiency through continuous testing and data-driven decisions.